• Lead by example — Model the behaviour you expect from others.
• Make decisions with integrity — Choose what is right over what is easy or profitable.
• Own your mistakes — Accountability builds trust.
• Put people first — Value well-being, not just results.
• Champion fairness and inclusion — Treat every voice with respect, not just the loudest ones.
• Courage over comfort — Speak up even when it’s uncomfortable.
• Think long-term — Ethical leadership is about sustainable success, not quick wins.
• Stay transparent — Open and authentic communication strengthens credibility.
• Cultivate ethical thinking in others — Build a culture where doing the right thing is the norm, not the exception.